Thursday, August 04, 2005

Master bluesman as pitchman; From Marketplace

B.B. King
Master bluesman as pitchman; From Marketplace

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New health ads on TV for medical devices, like new hips or knees, are tapping celebrities for their marketing push. Helen Palmer reports from the Health Desk at WGBH. In this ad you will hear the master blues man B.B. King do a spot for diabetes. (photo © Kevin Winter/Getty Images)

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